Models Get Runway Ready with Treat Medspa: The Beauty Behind Fashion Week
Written by Andrew.
As the spotlight intensifies and the buzz of Fashion Week takes over New York City, behind every glowing model on the runway is a powerful beauty prep story. This year, Treat Medspa is proud to be a major part of that story, serving as the go-to destination where top models turn to enhance their skin, sculpt their bodies, and fine-tune their appearance before the fashion world watches.
From cutting-edge 3D imaging to innovative facials and sculpting treatments, Treat Medspa has earned its reputation as the most comprehensive 3D imaging medspa in New York. Our commitment to technology, science-based skincare, and aesthetic precision is the reason we were chosen as the official medspa sponsor of PatBo, a standout designer at this season’s New York Fashion Week.
Official Sponsor of PatBo at NYFW
This year, Treat Medspa proudly partnered as the official sponsor for PatBo, a globally celebrated brand known for its vibrant prints and intricate detailing. The runway may be where fashion meets art, but the preparation begins long before showtime. Our expert treatments ensured PatBo’s models were glowing, sculpted, and fully prepped to represent the designer’s vision with confidence and beauty.
Sponsoring PatBo reflects our alignment with brands that value detail, elegance, and innovation—values that also define how we treat every patient who walks through our doors.
Collaboration with APM Models: Elevating Pre-Runway Preparation
Behind the scenes, we also proudly collaborate with APM Models, one of NYC’s most recognized modeling agencies. Models are constantly juggling castings, fittings, and shows, leaving little room for self-care. Our customized aesthetic programs help them look and feel their best through high-performance, low-downtime treatments that work with their busy schedules.
From hydration boosts to body contouring, APM Models rely on Treat Medspa to deliver visible results without compromising their runway readiness. Our clinic becomes their sanctuary where they can recalibrate and prepare to command the catwalk.
Powered by Technology: 3D Imaging with Aura System and Shapescale
One of the most unique advantages we offer at Treat Medspa is our investment in 3D imaging technology. We are proud to lead the aesthetic industry as New York’s most comprehensive 3D imaging medspa, using powerful tools that enhance the precision of our care.
Aura System is a state-of-the-art 3D imaging platform that helps us analyze a patient’s face and body in intricate detail. From skin tone to volume loss and fat distribution, Aura allows us to create data-driven, customized treatment plans that deliver real results.
We’re also excited to introduce our latest partnership with Shapescale, a revolutionary full-body 3D scanner. It creates visual models and precise measurements, allowing us to track changes and progress over time. This tech is particularly popular with models looking to fine-tune their physique without invasive procedures.
These advanced imaging tools allow us to determine patient needs with scientific accuracy, reducing guesswork and improving outcomes. Whether the goal is lifting, toning, slimming, or hydrating, our technology helps us deliver solutions with confidence and clarity.
Treatments That Define the Runway Look
Fashion Week might be fleeting, but flawless skin and a sculpted physique are always in style. At Treat Medspa, we’ve curated a menu of treatments specifically suited for high-performance beauty, designed to give models that photo-ready glow and defined silhouette just in time for Fashion Week.
Hydrafacial
A staple in every model’s skincare routine, the Hydrafacial is a non-invasive, multi-step treatment that cleanses, exfoliates, extracts, and hydrates. It’s ideal for reviving dull or tired skin, especially after travel or long rehearsals. In just 30 to 45 minutes, it leaves the skin plump, smooth, and glowing, making it the perfect pre-show treatment.
Salmon Sperm DNA Facial with Microneedling
One of our most innovative skincare offerings is the Salmon Sperm DNA facial, enhanced by microneedling. This treatment uses DNA-rich salmon extract to promote collagen production, improve elasticity, and deeply nourish the skin. When paired with microneedling, it allows active ingredients to penetrate deeper, resulting in firmer, brighter, and rejuvenated skin.
This advanced facial has quickly become a backstage favorite thanks to its immediate glow and long-term skin benefits.
Emface
Models seeking a non-invasive lift often opt for Emface, a needle-free treatment that tones facial muscles and smooths wrinkles by combining radiofrequency and HIFES technology. It delivers a natural lift and firm contour with no downtime. Perfect for jawline definition, cheek lift, and brow elevation, all without surgery or injectables.
EMSCULPT
For full-body toning and definition, EMSCULPT is a game changer. It uses high-intensity focused electromagnetic energy to stimulate muscle contractions, mimicking the effect of thousands of crunches or squats in a single session. This treatment is especially popular for abs and glutes, giving models a lean, sculpted look in minimal time.
CoolSculpting
Sometimes, no matter how strict the diet or how intense the workout, stubborn fat remains. CoolSculpting targets these areas by freezing fat cells, which the body naturally eliminates over time. It’s ideal for contouring problem areas like the abdomen, flanks, arms, and inner thighs. With no downtime required, it’s a go-to treatment for models days before walking the runway.
Sofwave
Fine lines, skin laxity, and early signs of aging can all be improved with Sofwave, a cutting-edge ultrasound therapy that stimulates collagen and tightens skin. It’s particularly effective for lifting the face and neck while preserving natural movement and expression. With minimal discomfort and no recovery time, Sofwave is a favorite among models who want to maintain youthful skin throughout Fashion Week.
Epicutis Skincare Collaboration
To further elevate our skincare treatments, Treat Medspa proudly collaborates with Epicutis, a high-performance clinical skincare brand. Epicutis products are rooted in science and designed to heal and protect the skin without unnecessary additives or harsh chemicals.
Whether included in a facial at our medspa or recommended for at-home use, Epicutis helps maintain a strong skin barrier and enhances the results of our in-office procedures. This partnership brings an extra layer of care and effectiveness to every model’s skin regimen.
Why Models Trust Treat Medspa
Models choose Treat Medspa because we understand the demands of their careers. They need treatments that are effective, safe, and require little to no downtime. They trust us to deliver results that enhance their natural beauty and keep them looking their best on and off the runway.
We are more than just a medspa. We are a full-service destination that blends aesthetics, innovation, and care. Whether it’s a model preparing for Fashion Week or a client looking for a confidence boost, our personalized approach ensures a premium experience every time.
Book Your Fashion Week Glow-Up
At Treat Medspa, transformation begins with technology, professionalism, and personalization. If you're ready to experience the same expert care trusted by models, influencers, and industry insiders, now is the perfect time to schedule your consultation.
Explore our full range of services and book your visit at www.treatmedspa.com
Let us help you get runway ready—because beauty starts with confidence, and confidence starts at Treat Medspa.
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